Including your web site address on all letterheads, faxes,
business cards, advertisements and promotional material, tells viewers your
company is well aware of the Internet and its potential
A well designed web site reinforces your company's image and becomes an effective
medium for branding. Every single time a visitor comes to your site, a brand
interaction occurs so you must make sure the visitor enjoys the experience.
The brand is not a story, a logo, a style or even a value proposition. Primarily,
the brand is just what customers tell each other about their experience with
your company.